How to Write Effective Customer Satisfaction Surveys July 11th, 2009
Why should you bother?
Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business will secure many more customers through word of mouth and you should always keep in mind that if you are not taking proper care of your customers there is always a competitor that Read the rest of this entry »
20 Top Tips to Writing Effective Surveys July 6th, 2009
How to create a survey using Survey Galaxy
Designing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following twenty tips will help you with your Read the rest of this entry »
How Important is Market Research? June 30th, 2009
For any business that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-
- Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you Read the rest of this entry »
Ten Reasons Why Online Surveys are the Future of Marketing June 27th, 2009
Customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get through to them. Online surveys modernizes the traditional format – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper
1. It’s cheap, it’s cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish excellent value for money.
Useful information derived from survey analysis can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.
2. It’s extremely easy
Anyone can create, design and publish an online survey. Survey sites allow Read the rest of this entry »
