The Benefits of Good Market Research August 9th, 2009
By conducting effective market research what you can learn?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.
Know your target market – Who exactly are your existing customers and where do they live? What age group does your product or service appeal to? Do you know who your potential customers are and where they live?
Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?
Products and services – Do you have the products or services that people want? Are your products and services value for money? How do your services and products compare to that of your competitors? Can you, do you, should you deliver directly to your customer?
Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do people find it easy to buy from you? Are your staff properly trained, knowledgeable, helpful and available?
Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. What are the marketing channels that are available to you, which ones should you concentrate on and which, if any, should you consider dropping?
Is your marketing message understood? Does your marketing material accurately reflect your brand? Do you advertise through the right channels? Are you reaching the right people?
With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.
Website Surveys and Why they are Effective July 13th, 2009
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like the website? Was the layout easy to understand or just plain confusing? Was navigating the website easy and did they find the information they wanted? Read the rest of this entry »
20 Top Tips to Writing Effective Surveys July 6th, 2009
How to create a survey using Survey Galaxy
Designing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following twenty tips will help you with your Read the rest of this entry »
How Important is Market Research? June 30th, 2009
For any business that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-
- Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you Read the rest of this entry »
