The Don’ts of Internet Marketing July 18th, 2009
If you’re just starting on your goal to start a small business online or make money blogging, then you’re luckier than you think. True, a spike in the number of online enterprises and money-making blogs has also encouraged a fiercer sense of competition between entrepreneurs. What works to your advantage, however, is the fact that there’s a lot of information now on how you can earn money from your site. Advice is all over the place, as are tutorials and instructional manuals on how you can put up your online store or start blogging for money.
One of the most common bits of advice you’re bound to run into is to formulate a sturdy internet marketing strategy. If you’re no stranger to blogging for profit, you would know by now that a good internet marketing strategy is indispensable when it comes to earning money from your site. This means that you have to look for a more effective way to advertise or promote your site.
What a lot of neophytes are unaware of, however, is the fact that not all internet marketing strategies will work for their benefit. Sometimes, however, you might fall for bad marketing advice, and end up using some very unsound strategies that can undermine your efforts to make money blogging. Are you also committing these internet marketing blunders? Read on to find out what you should NOT do if you want to launch a successful promotional campaign for your blog:
1. Building a website that’s great to look at – but takes ages to load:
It’s good to put effort into your blog’s appearance, to make it as attractive as possible to create a favorable impression on your visitors. What won’t work, however, is a blog design that takes forever to load on the screen, or a site that’s bogged down by too many high-end applications. Take into account the fact that nobody wants to wait too long, especially if it’s just a web page that could’ve loaded in a second or two. Ultimately, a gorgeous site that takes too much time to load is just as bad as an ugly template. Both of them make your readers feel like you’re wasting their time, and they’ll just end up moving on to other blogs where they can get what they want in a few seconds.
2. Expending minimal effort at keyword research:
A lot of bloggers and online entrepreneurs mistakenly think that keyword research is all about just knowing which keywords are popular on Google. Sure, these are all part of the whole package. But have you actually come up with a keyword research system that will really make your site earn money?
Don’t just stop at looking up keyword rankings and finding out how many people, on average, are using the search terms, “how to lose weight”. Instead, you should also watch the activity behind each keyword you put up strategically on your site: which keywords actually fetch you the most number of visits? Of these keywords, which ones actually end up with a sign-up or a sale? Spearhead a keyword research system that deals directly with the meat of your campaign so your internet marketing strategy works to your site’s benefit.
3. Scratching just the surface of your web stats:
Okay, so you already have Google Analytics tracking the activity on your site. It’s been running for a good while now, gathering a lot of useful data that you can use to boost your blog’s earnings. But are you really making the most out of your analytics tool? Most bloggers just look at how many people are going to their site, taking note of how much time their visitors are spending on which web page, et cetera. You have to recognize, however, that assessing your blog stats only by these factors is a superficial evaluation of your site’s performance.
A better course of action would be to trace the roots of your traffic and see where your visitors are coming from. Are they coming from search engines? Which keywords are bringing your visitors to your site? Maybe your e-mail campaign is hauling all your visitors in? Whatever it is, make sure that you know where your visitors are coming from so you know where your blog should go.
But remember: there’s no use coming up with a great marketing campaign if your product is found to be inferior. Your best advertisement still lies in your product itself. No matter how good your promotional tactics are, a bad product will never sustain a profit for long. A good, reliable product will make its own waves when it’s introduced properly to its target market. Make some necessary changes to your online marketing strategy, and your blog or website will eventually yield a good amount of revenue for you.
Pro Adsense Advice To Make Bigger Checks June 18th, 2009
At one time, Google Adsense was the darling of the Internet Marketing World. Noobs jumped on board the Adsense bandwagon thinking they could make money online fast and be holding up big checks like Shoemoney. Then, after a few weeks getting paid just a few cents for their clicks, they then become angry and screamed to everyone who would read their rants that Adsense doesn’t pay.
Whether you want to believe it or not, there are many of us who are bringing home excellent money with Google Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still Read the rest of this entry »
