Don’t Omit Article Distribution Directly to Websites September 3rd, 2009
The most common way to engage in article marketing is to submit articles directly to article directories. A top tier directory will make these posted articles available to webmasters for publication, if those webmasters a) happen to use that directory, b) search for one of your keywords and c) don’t find your article to pose a competitive threat. Nearly all of the best ranked directories will allow you to include one or more links back to your website, but those links are typically restricted to the author’s resource box, most often at the end of the article. This use of article directories has proven an effective marketing technique for years, and you should certainly continue using it. You should also be aware, though, of another way to get your articles out to non-directory websites.
If, in addition to using article directories, you offer your valuable content directly to other websites who happen to be in your niche or a closely related marketing area, you will find important additional benefits beyond those that come from only submitting to article directories. For example, you will be able to control which websites are publishing that content. You should select sites that have targeted, highly valuable traffic–that is, visitors similar to those that you want to reach in your marketing message. You can make sure that you have longer lasting search engine optimization (SEO) benefits by providing each website with unique content. You can make sure that it is unique by writing a fresh article for each or by fully spinning content to get more benefit from the same article topic and basic treatment. Still another advantage is that you can place the links to your website within the context of the article. That placement has definite SEO advantages.
Under the typical method of applying this direct approach, you must contact individual websites, hope that the webmasters will actually read your email (or answer your phone call, if you are lucky enough to locate a phone number) and persuade the decision makers that it is to their advantage to accept the free content that you are offering. If your article is high quality, and if it is not too competitive with the site that you are approaching, you will be lucky sometimes. On many of your attempts, though, you will either be unsuccessful at reaching anyone or else they will not bother to reply. When they do reply, more often than you wish, they will decline your offer.
Another way in which you can directly distribute to individual sites is by means of a somewhat automated system, which distributes uniquely spun versions of your content directly to sites within your niche–sites which have already expressed interest in receiving articles such as those you offer. Such is the foundation of a relatively new service called My Article Network, which I have described in detail elsewhere.
In this unique cooperative, webmasters can enroll their sites without any charge. That means that you should always have a niche-related publisher awaiting your next submission. (Note: There are no adult content sites or sites that encourage illegal activity.)
Whether you use the labor intensive method of contacting individual sites or the newer, easier method, I recommend that all article marketers take advantage of the benefits of expanding your syndication plan beyond only the top tier article directories.
An Alternative to Article Directories September 3rd, 2009
Considering how much time and money an Internet marketer dedicates to article marketing, we all hope for good value for our expenditures. No matter if we write our articles in-house or hire an expert professional writer, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.
Most of us who use content syndication use article directories most often to distribute our content. There are three advantages to using a good article directory. The first of those is that a top ranking article directory gets a lot of visitors. That results in a lot of potential readers being able to access our articles on the directory, itself. Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.
Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites. While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests. Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.
The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves. Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.
We can get some additional benefit by providing each directory with a unique version of our article. If we spin our content, then we can accomplish producing multiple unique versions of the same content. But even if we submit a unique article to each directory, those niche sites that get our articles from the same directory will be duplicate content. So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.
An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche. Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).
Happily for those of us who rely heavily on content marketing, there is a new, mostly automated system to facilitate such distribution. I think of it as an article distribution cooperative. I provide a complete description of this automated content distribution system in another article.
Article Websites As An Online Business September 1st, 2009
Article websites have become a lucrative business in the last several years. Article websites publish articles from subscribers who hope to increase their own website traffic by providing links in the articles back to their websites. The administrator of the website simply provides a publishing platform.
The Concept of an Articles Website
The concept of articles websites is very simple. People put their informative articles on these websites along with a link to their website in a bio box provided below the article. When someone reads the article, if they are impressed by it, they will want to visit the website by clicking on the link. This is how the website gets traffic.
For an article website to be viable, the articles must be informative, interesting and well written. It is necessary for the administrator of the website to check articles before posting them. Subscribers do not usually pay a fee to post articles. The subjects of the articles cover a wide range of topics chosen by the providers. The topics relate to the individual provider’s website.
How Article Websites Make Money
You could run such a website. It is an in-thing nowadays. There are various such article directories on the Internet. You could check them out and probably even become an author on some of them and contribute your work so that you understand the manner in which they work.
You might have paid or free services. Most articles websites are free. Anyone can become a member and post their articles. As the content on the website grows, the search engines start ranking them better and with growing popularity you gain more writers.
Optimizing website traffic is the most important job of the administrator. Advertisers are drawn to sites with the greatest amount of traffic. It is essential that the quality of the articles be high to attract and retain readers. Traffic, whether from new visitors or repeat visitors, will bring in advertisers.
To maintain the quality of the articles, it may be necessary to hire proofreaders to screen each article and make sure that it follows the site’s guidelines. If the articles on your site are! not informative, interesting and well written, you will not be able to attract readers (traffic). Short, informative articles will generate traffic for your site and the sites of your subscribers. It is the job of the administrator to maintain quality control of the articles.
Affiliate Marketing Hawaii – The Ultimate Nightmare August 25th, 2009
For affiliate marketers, living in Hawaii or having the business registration in there has become an ultimate nightmare. Affiliate marketing Hawaii network was once the most winning affiliate network on the internet. However, due to bizarre government tax penalties, most people are now being pulled out of the affiliate marketing Hawaii network.
This has made affiliates from Hawaii angry and desperate because thousands of merchants have decided to terminate affiliate marketing Hawaii network sending off mass of emails on terms and termination. New Yorkers know the pain they went through from last year but what will become of the Affiliate marketing Hawaii network? No one knows for sure!
Amazon, Zapos and Endless along with other smaller merchants were the first to send off termination letters to affiliate marketing Hawaii network. And if you look around now, you will see desperate affiliates scrambling up to save whatever that remains of their business. Although affiliate marketing Hawaii network would have been a side business for many families, there were families who completely lived off affilaite marketing, as well.
The internet tax law is a killer for many and unless it wins a veto, all those people who earned a buck or two on the internet will have to pay a deer price after the HB 1405 Internet tax law takes place from the 01st July 2009. As a result merchants of affiliate marketing Hawaii network are speedily sending off letters to a mountain of affiliates declaring expiration in order to avoid a nexus. How fair is that on affiliate marketer s point of view?
The same fate faced by affiliate marketing Hawaii network will soon dawn upon affiliate marketers in North Carolina. However, the crowd seem unprepared and in denial despite the amass of warnings that have been given out.
The personal feelings of many people involved in affiliate marketing Hawaii network is that merchants should make educated decisions on what to do without going in with the trend to terminate services of each and every affiliate which may bring down businesses for them in the long run.
From affiliates point of view affiliate marketing Hawaii network will rise above the ashes once more and conquer the world of internet marketing in time to come. The bottom line is that both affiliate marketing Hawaii network and merchandisers should make informed and educated decisions to keep the show going!
If you would like more info and resources on affiliate marketing, article marketing and driving visitors to your sites then visit Web Site Traffic Today, and Article Writing Today.
Choosing a Squeeze Page that Works August 8th, 2009
One of the key skills in internet marketing is knowing how to build a squeeze page that works. In case you do not know, a squeeze page is a webpage where there is only one option for the visitor, usually to fill out an opt-in email form. They either do that, or hit the back button and leave. In other words, you give your visitor no option. You just simply squeeze them into fishing or cutting the bait.
There are some marketers who feel that squeeze pages are too harsh. They do not want to offend their potential buyers by saying either take it or leave it. Yes, if you do not know how to make a squeeze page that works, you can offend some of your web traffic. But there are two things to say about this.
One: The folks you offend were not real customers, anyway. They were just tire kickers. Look at it like this… if someone will not fill out an opt-in email form, they are not going to pull out their credit card later on and pay you for one of your products.
Two: This is actually the flip side of One. People who are really after the information you are offering will give their email addresses to you. For whatever reason they like you and have some degree of trust associated with you. If you know how to build a squeeze page that works well, you can capitalize on this trust and get them to give you their information.
A big part of how to build a squeeze page that works is what you are offering for your customers email address. No one is going to just fill out your opt-in form and give you their email address just because you asked them. You will need to have something that your visitor would want.
With internet marketers and newbie marketing, this thing usually takes the form of a report or short e-book that has information your customer wants. Of course, in the body of the squeeze page copy you need to explain this. You need to make it clear that you are offering them, completely for FREE, a report which will tell them stuff they want to know.
Looked at like this, a squeeze page is basically a short sales letter. The sale is your getting the email address. The items that you are selling is your giveaway. It is going to cost your visitor their email address to get the report.
There is no real trick to knowing how to build a squeeze page that works. Just like top seo services, it is not magic. You just need to explain (usually through bullet points) what your prospect can get by giving up their email address. If you give them more than they feel like they are giving up, you have got a sale. And another email address to sell stuff to over and over again.
