Article Marketing Plan: Steps To Success October 2nd, 2009
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Key Steps To your website traffic future
If you are interested in getting free search engine website traffic than you need to take a look at article marketing. Article marketing can be a very rewarding website traffic generator but you need to have a article marketing plan in place to be successful. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. You must follow through and stick to your guns and make sure you publish the number articles you have set in your plan for each month.
For example I have A fishing site and I post a minimum of 1 article per week about fishing. You are probably thinking why only one article a week , why write and submit dozens of articles a week? Well you need to understand you are building a foundation for your business so quality of your articles is key to building a on-line respectability. Remember your goal to be recognized as a expert in your Selected niche market.
Article marketing is not a quick hit traffic generator, This process takes time and your website traffic increases will be over time. There are some ways to jump start your efforts by automation but you need to learn the basics before using these tools. But I can guarantee this traffic will be quality targeted traffic. I have been using article marketing for about two years now and my sales have doubled.
I have identified below some key steps you can use to develop your own marketing plan.
#1 Like I said in my opening paragraphs above you need to identify your “niche” market to be successful with your efforts. The more specific you can be with your article marketing plan the more success you will have. You will build your whole plan based on what you choose in this step, that is why I have Identified it as #1.
#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. These words need to be associated with the “niche” market you have chosen. {I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length.} To be honest with you I have never done very well with single keywords in my articles. It has been my experience that single keywords do not score high for me on the search engines. To develop your keyword phrase list go to Google Adwords and use their free keyword tool. It is an excellent marketing tool. Type in a single keyword that is associated with your “niche” market. Adwords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.
#3 Start writing articles that use some of the keyword phrases from your list . Start out writing by inserting your two and three word phrases as you go. When you are writing your articles make sure that you do not repeat your keyword phrase but every 100 words. For example, if I were going to write an article that included “crappie fishing” in my first paragraph , then I could not repeat this phrase for 100 words. There are ways to mix your phrases up to get the same ranking without duplicating your phrases; example instead of using “article automation” you could use “automate articles” and not be penalized by the search engines for excessive keywords. There are ways to write your article using key word phrases without compromising the quality of your article so always proof read your article at least several times before publishing.
#4 Create a list of article directories to submit your article too. All article directories are not created equal so I suggest you use the following simple steps list the sites you want to submit to in a priority by Google ranking sequence. To get a listing of directories just do a search using the key word “article directory” as your search term. You will get a list of thousands of sites. I Do suggest two very important article sites that are worth mentioning that you should put at the top of your list, and they are ezinearticles.com and Searchwarp.com. Now to prioritize these sites for my list, I use a free website ranking tool that works great for this application. Type in the following keyword phrase “website ranking tools for Google” at Google’s search box to find a free ranking tool suitable for you, or just e-mail me and I send the link I use. Concentrate your list on rankings of “6”,”5”,”4”,”3” . Article directories with these rankings will get you the most website traffic.
Well folks that should do it! Good luck with your article marketing efforts may success come your way!
Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.oldfishinghole.com/article-marketing-strategy.html
Also Click Here For more detailed information on online marketing plan
Thinking About the Linked Pages From Your Article Marketing Content September 15th, 2009
In a recent article I wrote about the conflict we face in trying to serve two masters in content marketing. Here’s the issue boiled down to its root: Readers of our content are still in the early part of the information seeking stage of the purchasing decision continuum. Yet, because we want our links to optimize our money pages in our sites, the readers’ clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative. In that article, I combined that conflict with another related issue: With good website design, each page should have a single purpose. That purpose is to satisfy our visitor’s desire. In other words, we should not [deliver a prospect to our money page until they already want to go there--in other words, they're ready to buy.]
I did not offer a solution in that original article. Simply bringing the problem to the attention of article marketers was my goal in that previous piece. Today, I’ll go that one additional step and give one answer to the quandary.
Two ways to solve the problem present themselves. One is to violate the rule of website design by letting our linked page offer two alternatives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page. The other is to provide two kinds of links in our articles. One link option or type leads to a landing page dedicated entirely to providing valuable information (and an opportunity to learn even more by signing up for our newsletter), while the other link category will direct the visitor to a product (or purchasing) page. In these cases, our anchor text must make clear what to expect on the landing page.
When presented with these two options, I recommend the second. Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.
Recall that the readers of our syndicated article want to gather information. If we want to entice them to click a link to actually come to our site, we must promise even more information that is pertient to them. I trust that I don’t have to tell you that we always must deliver what we promise our prospects. In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn. Hence we link to a content page.
At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site. By including that information, we have an opportunity to link to one of our selling pages largely for the purpose of search engine optimization.
It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself. On the other hand, when we publish on article directories, we must make the connection between our informational link and our selling link more quickly as it must fit within our resource box and not within the article.
On of first type of linked page, we will move our prospects along the decision continuum. Remember that the visitors have already been persuaded to accept our initial offer by clicking on our link, so they are in an agreeable frame of mind. We can now treat them as serious prospects and ramp up our selling strategy a bit. We shall offer them a link to the page where they can actually buy, but we focus primarily on getting them to take one more small step by asking for the contact information in exchange for the promise of even more valuable content.
In our syndicated article we use our content to sell our expertise. On the linked page, we’re selling our credibility and integrity. Once we have their contact information we can begin selling our product, subtly at first and then with increasing urgency.
Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service. The primary purpose of that link is increasing our SEO, so we must be especially careful to research and have anchor text that is a long tail keyword with implicit commercial intent.
We have different roles as marketers and authors. Wearing the marketing hat, our foremost goal is to make that sale, but as writers we worry about the flow of our prose even above its financial reward. First we sell the article readers on their need for more information and convince them that they can find that information by clicking our link. Second we sell the search engine robots on the accuracy of our description of our selling page by making sure that the anchor text and the page match in meaningful ways.
The High Vulnerability Of Affiliate Marketing September 7th, 2009
Affiliate marketing is the process of seller handing over the job of attracting customers to a third party. This third party is generally called as the merchant. Search engine optimization, e-mail marketing and also other innovative marketing strategies are practised in the feild of affiliate marketing.
Been practiced largely by home based individuals the occurrence of affiliate marketing scams is also possible due to the high vulnerability of the business. All that the merchandiser has to do is to market the website, and they will almost do anything to achieve that. This limited responsibility to the merchant in the feild of affiliate marketing opens the doors to higher benefits to the owner of the product. This is where the affiliate marketing scams occurs from the side of the owner. Having to spend only minutes to earn a large amount of money and with many such success stories of individuals mentioned in fraud affiliate marketing websites, it is possible for someone to fall for such affiliate marketing scams and lose their money
Having said all that, it is not neglected that there is a chance to earn good money by affiliate marketing. There are websites where you are assured to be played fair and earn a bit of something to pay your bills. But if you are hoping to pay money and get rich in no time you better off going fishing and collect your meal for dinner.
Being dishonest in this manner is almost undetectable from the new comers point. Therefore it becomes more than likely that a newcomer to the field will get hunted by these scammers. With many success stories made to look realistic the cheating is done in the highest grade of quality.
There are many helpful websites for you to get educated about this subject and be more resistant to affiliate marketing scams. With this kind of an online help there is a very little chance for you to get fooled.
If you would like more info and resources on affiliate marketing, article marketing and driving visitors to your sites then visit Web Site Traffic Today, and Article Writing Today.
Affiliate Marketing Networks – A Common Platform For affiliates And Merchants September 7th, 2009
The internet, also known as the World Wide Web is widely used by millions of people all around the world for different means. It has become a place where one can search and gather information, communicate, promote, etc especially when it comes to business. Unlike in the past where many business practices lay in the hands of entrepreneurs meeting face to face or in various other ways, today the pattern has drastically changed ever since the emergence of the internet.
Affiliate marketing came up as a result of doing business over the internet. This widely known system of marketing has paved the way for many business owners to promote their product to every nook and corner in the world within seconds. You may wonder what an affiliate marketing network is. All the affiliates who are involved in marketing and promoting their products and services over the internet should have a meeting point. The affiliate marketing network is actually the base for that.
The sole objective of an affiliate marketing network is to provide services that are reliable and efficient to the affiliates. Simply stated, an affiliate marketing network is like an agency; a common platform formed in between the affiliates and their merchants. This platform offers both parties the opportunity of maximizing their profits.
As you know, the affiliate offers their marketing services to merchants by promoting the merchants branded products, etc over the internet by providing links and showing the path to the merchants shop. When the traffic to the merchants’ site or place increases, the affiliate is compensated.
In addition to providing reliable services to affiliates; the affiliate marketing network will also have contacts to different associations. It will be able to keep track of website traffic.
When you carry out different marketing and promotional campaigns, keeping track of all the sales and profits could become difficult. The affiliate marketing network facilitates in helping affiliates keep track of such events by doing the needed groundwork and providing assistance.
You have the option of continuing the business alone. But unless you are a part of a recognized affiliate marketing network, you cannot be sure of receiving your payments on time.
If you would like more info and resources on affiliate marketing, article marketing and driving visitors to your sites then visit Web Site Traffic Today, and Article Writing Today.
Article Websites As An Online Business September 4th, 2009
Most Internet marketers have been using articles to market their online businesses and this trend is likely to continue in the future too because of the prevalence of concepts such as Web 2.0. As such, creating and managing an articles website could be a very good business idea.
What Is An Article Website
Articles websites posts interesting and informative articles on a wide variety of topics. The articles are supplied by other business people who wish to direct traffic to their own website. The articles usually contain a link which the reader can use to visit the website if his interest is engaged. Generally, the link is in a bio box provided by the article website.
For an article website to be successful, it needs a constant stream of informative and interesting new articles. On most article websites, the subscribers do not pay a fee and provide all of the content. Subscribers chose the topics of th! e articles, but it is up to the administrator to establish guidelines and make sure that the articles follow the guidelines.
How Article Websites Make Money
You could run such a website. It is an in-thing nowadays. There are various such article directories on the Internet. You could check them out and probably even become an author on some of them and contribute your work so that you understand the manner in which they work.
It is vital to establish guidelines that require subscribers to provide informative articles. Good articles that are keyword rich and search engine optimized will drive traffic to the article website. Articles which are poorly written or contain no substantive information will not enhance an article website.
Being free does not mean you won’t earn anything. Your earning is through affiliate advertising such as Google AdSense which your website can use. Since your website is bound to become popular with all that keyword-rich content, you could earn a lot of money through affiliate advertising.
To maintain the quality of the articles, it may be necessary to hire proofreaders to screen each article and make sure that it follows the site’s guidelines. If the articles on your site are! not informative, interesting and well written, you will not be able to attract readers (traffic). Short, informative articles will generate traffic for your site and the sites of your subscribers. It is the job of the administrator to maintain quality control of the articles.
