How Can Internet Businesses Verify The Real Popularity of Any Computer Optimization Software In 15 Minutes or Less? August 4th, 2009
Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any computer optimization program (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.
Readers should be aware that, although the method described in this article is new and not perfect, it does present a distinct advantage over most other alternatives.
The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is problematic because computer optimization software which are not popular are either new, unproven or both. Either way they are riskier.
The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.
Another option is to visit the website(s) of the software vendors. The obvious problem with this method is that the vendors are partial to the software they are selling.
Another method is to rely on an independent site, which compares different computer optimization software in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. The challenge with this method is that the vast majority of these websites focus primarily on the detailed functionality and do not provide independent data on the real popularity of the software they are comparing.
So how can users determine the popularity of any computer optimization software independently? (click on registry fix software example)
15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. This indicator is usually linked to the volume of sales for a particular software over a period of time. Clickbank calculate and compare the gravity measures of any digital product independently from any other software vendors. However imperfect, Gravity is a good independent measure of popularity. Any users can independently check the popularity of any computer optimization software by checking out Clickbank or another digital marketplace. Even if this method is not perfect (some Computer Optimization Programs are not sold via Clickbank), it is probably the most accessible for anyone to follow independently.
Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).
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