Digital Brand Awareness Advice September 28th, 2009
Every day sees the launching of a new brand on the net. Most of them dont last much longer than a couple of weeks, before fading into obscurity like the ones that went before them. There are also the brands who established themselves in the traditional offline markets and are now looking to expand their reach via the net. These companies tend to have the finances to make a splash but even they find it a whole lot harder than they expected get foothold online. Below is an explanation of two of the most effective methods of getting your brand out their on the net.
Advertising . This is a very quick and relatively easy way to get your brand into Internet user’s paths. There are lots of types of advertising to choose from, including text links, features and buttons, but you should pick the right form carefully. A good trick is to test the water so to speak for a number of methods before you jump in head first. Set aside a small budget for lots of different types of online advertising and then gradually increase your spend with the ones that give you highest return on investment and brand awareness. It is also important to advertise in the right places. If you specialise in giving liability insurance quotes for example, there is not a great deal of benefit to you publicizing on a teen magazine internet site.
Social Media. There has been a lot of hype about social media over the past few years but their are few people who know how to get the most from it. It never fails to amaze just how many companies consider having a Facebook group with 100 members a storming success…until they get no benefit back at all that is.. As with advertising online, your geographical targets are vital to success. If for example you are trying to get the word out about your health salon, you not only need to be appearing in related forums or guest blogging on health sites, you also need to be submitting relevant and useful content to people within the right niche, such as info on. If you are trying to promote a hair salon for example, you will want to be checking out beauty and fashion forums, joining groups that are related to hairstyling and contributing content to these places on important topics such as salon insurance or where you can buy the best hairdryers.
Posted in Info Marketing Future, Info Marketing Predictions | No Comments »
20 Top Tips to Writing Effective Surveys July 6th, 2009
How to create a survey using Survey Galaxy
Designing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following twenty tips will help you with your Read the rest of this entry »
Ten Reasons Why Online Surveys are the Future of Marketing June 27th, 2009
Customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get through to them. Online surveys modernizes the traditional format – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper
1. It’s cheap, it’s cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish excellent value for money.
Useful information derived from survey analysis can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.
2. It’s extremely easy
Anyone can create, design and publish an online survey. Survey sites allow Read the rest of this entry »
